Educate the general market about the negative effects of smoking and offer resources to quit.

To reach as many people in the San Antonio using two of Cox Radio's strongest stations both On-Air, Online and On-site. KISS and KCYY reach over 450,000 unduplicated listeners and their websites reach close to 100,000 unique visitors each month.

Create a 360 Degree campaign that included On-Air, On-Site and Online. With the combination of on-site events, :60 spots, online video banner ads, ROS banner ads, streaming, and newsletters we effectively reached our listeners in a variety of ways.

San Antonio Metro Health was very satisfied with the campaign we created and with the professionalism of the AE's they worked with. SA Metro Health was a new local direct client to Cox Radio in San Antonio spending over $47,000 in two months. A strong relationship was created with the client and they are excited to use us for future campaigns.