Direct attention to all local Yamaha Dealers for the Spring “Get Out and Ride” campaign where Yamaha would give away a motorcycle. Re-introduce Yamaha in San Antonio as a top notch motorcycle.

Get Out and Ride Bike Nights at a local establishment with 99.5 KISS promoting the event through on-air, online and on-site. Yamaha was placed on the home page of kissrocks.com with all of the details of each Bike Night.

Just before the promotion was about to kick-off, concert promoters for Nickelback came to us with tickets to the concert along with meet and greet passes. We held the motorcycle giveaway at the concert venue and had Nickelback autograph the motorcycle when the winner went backstage to meet the band. Each dealer would have a ticket winner from the dealership and from their Bike Night event. This was all promoted on the home page to keep visitors aware of the details of the promotion. We also had banner ads and streaming audio commercials that directed visitors to a bridge page with all the details of the every event and the contest rules.

HUGE success! Yamaha, the dealers, the qualifiers and the winner were all completely satisfied. The dealers loved that new people were coming into their dealerships throughout the campaign, their web hits were up and they even got to enjoy the concert! We are already working on what we will be doing in 2010 to top this promotion!